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Webinar: Social Shopping Study 2011
5 Trends Shaping the Future of E-commerce

Overview

In this webinar, Lauren Freedman, President of the e-tailing group, and PowerReviews' Cathy Halligan will review new consumer research from the 2011 Social Shopping Study, revealing 5 social shopping trends to help shape your 2012 social strategy.

In the 60-minute webinar, you'll learn:

- Where today's consumer shopping journey begins
- Which social tools matter most in the research process
- Why Facebook and other online communities are so important
- What role mobile plays in changing dynamics of shopping behavior
- How to most effectively market to the social savvy shopper