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Fill out the required fields and you'll be directed to a page where you can download your free copy of the e-tailing group's 2011 Social Shopping Study: Facebook and Customer Communities.

In it you will find answers to the following questions:

  • Why do consumers engage with brands on Facebook?
  • What drives customers to interact with online social communities?
  • How critical is it to offer a personalized on-site experience with Facebook Connect?
  • Which social tactics are your competitors currently employing and why?


 

The 2011 Social Shopping Study: Facebook and Customer Communities 

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